01
The Challenge
With a content library as large as this DIY and maker platform’s, the challenge wasn’t finding opportunities. It was prioritizing them.
Home / Case Studies / DIY & How-To Content
DIY & How-To Content
April – July 2026 · 3 months
Consistent Growth Across a Massive Content Library
Three months of on-page SEO work on a large DIY and maker platform, closing the period at 1.3M impressions, 1.66K organic clicks and an average position of 8.1.
Google Search Console, Performance report. The date range is the one shown on the chart.
1.66K
organic clicks
1.3M
impressions
0.1%
average CTR
8.1
average position
Reading the Curve
No Spike, Just a Line That Never Stopped Rising
The whole period reads the same way: a gradual, compounding climb with nothing dramatic in it. On a library this size, that is the shape you want.
An illustration of the shape visible in the Search Console screenshot above. It is not a separate dataset and carries no figures of its own.
The Story
What We Found, What We Did, What Happened
02
Our Strategy
We focused optimization work on the pages with the clearest ranking potential, refining on-page elements, internal links, and keyword targeting, then let Search Console data guide where to focus next.
03
The Result
The result was steady, compounding growth rather than a single dramatic spike. Over the three-month period, the site generated 1.3 million impressions and 1.66K clicks, settling into an average position of 8.1.
Where This Work Sits
The Services Behind This Engagement
On a library this size the hard part is choosing what to work on, which is what the audit and the Search Console data are for.
More Case Studies
View the portfolio
Eight more campaigns, with the Search Console data behind each one
Across SaaS, e-commerce, travel, DIY, AI tools, consumer technology, gardening and digital marketing publishing.
- Gardening & Home Content 18.1K impressions
- SaaS / Project Management 1.36M impressions
- Digital Marketing / SEO Publication 4.8% CTR
- Travel & Backpacking 224K impressions
- AI Tools & Technology 577K impressions
- Technology / Consumer Electronics 14K clicks
- SaaS / Time Tracking & Productivity 240K clicks
- Jewelry & Accessories / E-commerce 170K impressions
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