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Six months of SEO work on an online jewelry and accessories brand, closing the period at 170K impressions, 3.49K organic clicks and an average position of 9.
Google Search Console, Performance report. The date range is the one shown on the chart.
Clicks and impressions hold a flat line from February through May. Around 10 June both step up sharply, and the climb continues to the end of July.
An illustration of the shape visible in the Search Console screenshot above. It is not a separate dataset and carries no figures of its own.
The website had relatively low and steady organic search activity through the first several months of the tracked period, at around 10 clicks a day off roughly 450 daily impressions. The challenge was to increase search visibility and generate more consistent organic traffic for the brand’s products and related content.
The campaign focused on improving organic visibility through keyword optimisation, on-page SEO, content improvements, internal linking, and ongoing Google Search Console monitoring. The work was aimed at helping relevant product and content pages gain stronger positions in Google Search.
Search Console recorded 3.49K clicks and 170K impressions across the six months, at a 2% average CTR and an average position of 9. The graph shows a clear change from around 10 June onward, with both clicks and impressions rising substantially. By late July daily clicks were reaching roughly 80, and daily impressions close to 2.7K.
The work here was keyword optimisation, on-page SEO and internal linking across product and content pages, watched week by week in Search Console.
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